• Aperio (Latin)

    to reveal, uncover, make clear

  • About Us

    We’re marketing research professionals who have run global research departments for Fortune 500 companies and have a passion for helping companies understand their customers’ motivation and preferences at a deeper level. We help uncover what they like, don’t like and how much they are willing to pay for it.

    REVEALING INSIGHTS FOR
    CLEAR DECISIONS

    Reveal insights to help guide CLEAR & PROFITABLE DECISIONS.

    We’re all familiar with the problem of “drowning in data” and the need for results that go beyond simple “information” to deliver truly actionable insights.

     

    Curiosity Drives Us

    Explore what CAUSES BEHAVIOR and what it takes to change it.

    We’re naturally curious about how consumers think and what motivates them as they interact with their environment.

    We Leverage Technology

    Tell a more COMPLETE STORY.

    Digital collects more context. Details enable smarter questions and analysis. Marketing becomes real time.

  • What We Do

    We're a research company with a software mindset.

    QUALITATIVE

    Focus groups & in-depth interviews that provides guidance to answer WHY end users think & behave the way they do.

    DIGITAL ETHNOGRAPHY

    Leverage cameras, sensors & machine learning to digitally observe consumer behavior & capture deeper context.

    STRATEGIC FORESIGHT

    Hindsight helps you learn from the past, insight explains the present, foresight explores the future.

    BIG DATA ANALYTICS

    Crunch your data to tell the story of what’s working through the lens of your customer profiles & segments.

    QUANTITATIVE

    Measure & quantify consumers’ reactions to understand how MANY think or feel a certain way.

  • Our Approach

    Expert research design, data collection & analysis.
    Understanding what drives change gives organizations a roadmap of leverage points.

    Hindsight

    Deep Dives + Data Mining + Historical Analytics

    We learn about the past to avoid repeating mistakes today.

    Insight

    Quant Surveys + Qual Focus Groups + Data Visualization

    Using the past and the future to inform strategic decisions today.

    Foresight

    Trend Analysis + Scenario Planning + Roadmap Forecasting

    The ability to take a FORWARD VIEW and use the insights gained in organizationally useful ways.