OUR FOCUS IS SIMPLE: GUIDE MARKETING & FUEL SALES
We’re marketing and research professionals with a passion for helping companies understand their customers’ motivation and preferences at a deeper level. We help uncover what they like, don’t like and how much they're willing to pay for it.
DRIVEN BY CURIOSITY
Explore what CAUSES BEHAVIOR & what it takes to change it
We’re naturally curious about how consumers think and what motivates them as they navigate the world.
GUIDED BY PERSPECTIVE
Reveal insights to help guide
CLEAR & PROFITABLE DECISIONS
No more drowning in data. We get results that go beyond simple “information” to deliver truly actionable insights.
AIDED BY TECHNOLOGY
Tell a more COMPLETE STORY using cutting edge methods
Combining analog and digital data streams enables smarter questions and analysis. Marketing becomes real time.
The Aperio Perspective
OUR APPROACH IS BASED UPON THREE GUIDING PRINCIPLES:
HINDSIGHT, INSIGHT AND FORESIGHT
This helps us paint a complete picture of your business - where it started, where it is now, and where it's headed.
Hindsight establishes historical context and understanding of the field;
Insight illuminates consumer trends and key ideas;
Foresight prepares our partners to react to changes in the ever-evolving market.
We dive deep into your company and market data to paint a picture of the critical events that led you to where you are now. Combining Data Mining and Historical Analytics, we look into the inner workings of how assumptions and actions impacted your operations.
Using Quantitative Surveys and Qualitative Focus Groups , we ask the right questions to understand what’s driving the current patterns of consumer behavior in today's market. Data Visualization brings the research to life and reveals clear insights to guide action.
Synthesizing our knowledge from the Hindsight and Insight phases, we use Strategic Foresight and Scenario Planning to build roadmaps of the future. Aperio equips our partners with the right mindset to proactively anticipate market shifts and identify early signs of change.